Case Study: How Dodeuce Cut Photoshoot Costs by 95% Using AI Product Photos

Dodeuce, a premium tennis apparel brand, switched from expensive traditional photoshoots to AI-generated product photos - cutting production time from 3 weeks to 48 hours and saving a whopping ~95% in costs. In this case study, we’ll walk through their challenge, solution, and results.

Dodeuce, a premium tennis apparel brand, switched from expensive traditional photoshoots to AI-generated product photos - cutting production time from 3 weeks to 48 hours and saving a whopping ~95% in costs. In this case study, we’ll walk through their challenge, solution, and results.

Dodeuce, a premium tennis apparel brand, switched from expensive traditional photoshoots to AI-generated product photos - cutting production time from 3 weeks to 48 hours and saving a whopping ~95% in costs. In this case study, we’ll walk through their challenge, solution, and results.

The Challenge: Expensive, Slow Product Photoshoots

Dodeuce’s team faced the same problem many Shopify merchants do:

  • High costs: models, photographers, courts, lighting rentals.

  • Long lead times: 3+ weeks to plan, shoot, and edit each collection.

  • Consistency issues: new launches mid-season didn’t match past imagery.

“It felt like every time we launched a new product, we had to start from zero. We needed a way to keep the look consistent — and do it faster.”
— Beatrice, Founder of Dodeuce

The Solution: AI Product Photos at Scale

Using TLB AI Product Photos, Dodeuce now generates studio-quality model photos in minutes.

  • Consistent brand style: same lighting, backgrounds, and model look as past seasons.

  • Fast turnaround: product pages go live within 48 hours of new stock arriving.

  • Scalable workflow: dozens of SKUs can be processed at once.

What They Create Now

Tennis Outfit Photoshoot

Consistent lighting, and background across the whole product line

Lifestyle Image

Realistic tennis court environment - no court rental or travel required

Or a street at daytime - not an easy find to have no traffic during the day otherwise

Tip: Make sure to add descriptive ALT text for each image, e.g. “women’s tennis red polo shirt” This helps SEO and accessibility.

Results

Metric

Before (Traditional)

With TLB AI Product Photos

Cost per SKU

$300+

This photoshoot cost $15

Turnaround time

3 weeks

48 hours

New launch speed

Delays - common

Products live within 2 days

“With TLB's AI tool, we can launch faster, keep our visuals on-brand, and invest more in marketing instead of logistics.”
— Beatrice, Founder of Dodeuce

FAQ

Are AI-generated product photos allowed on Shopify?
Yes - as long as they accurately represent the product, they are fully compliant.

Do customers trust AI photos?
Yes. Our clients have seen equal or better conversion rates thanks to the consistency and professional appearance.

What if I have highly reflective or textured products?
Combine AI photos for consistency with one or two real hero shots for accuracy.

Final Thoughts

AI product photography turned Dodeuce’s photo workflow from a 3-week bottleneck into a 48-hour process - saving thousands in production costs and helping them launch products faster than competitors.

Call to Action

Ready to see how AI can speed up your product launches?

👉 Start with 5 free AI product photos and experience it yourself.